NBA 2K23: How to unlock Endorsem*nts in MyCAREER (2024)

NBA 2K23 MyCAREER has plenty of ways for your MyPLAYER to get involved, and Endorsem*nts are a major piece of the puzzle.

We've got details on how to unlock Endorsem*nts in The City and the requirements NBA 2K23 has set for top brands like Nike, Jordan, and more.

NBA 2K23: How to unlock Endorsem*nts in MyCAREER

If you're wondering where Endorsem*nts are at in The City, chances are you need to keep moving forward in NBA 2K23 MyCAREER.

In order to unlock access to Endorsem*nts in The City, you'll first have to go through a series of earlier core quests.

First off, make sure to finish "Welcome to the League" in order to really kickoff the core quests and challenges in The City.

Finishing that will put you on course for It's a Cole World as you aim to win the Music District and Courting Calloway which focuses on the Fashion District.

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You'll also unlock Not Your Father's Hot Dogs, which is the first in a series of quests leading up to Endorsem*nts that also includes Uncle Bobby's World.

After completing Uncle Bobby's World, you'll unlock the Going National quest and gain access to all the core Endorsem*nts in NBA 2K23 MyCAREER.

There are a handful of Endorsem*nts that'll be disconnected from this questline that include magazine covers and a few others, but here we're focusing on the main group.

Endorsem*nt Requirements in The City

Even if you're early in your MyCAREER journey, it's good to know ahead of time which Endorsem*nts you might be interested in signing down the line.

In order to complete the Going National quest, you'll have to sign with a major beverage company, get yourself a shoe deal, and sign a national level sponsorship.

The "national level" objective may be the easiest as it seems most if not all of the options here will fit the bill, but the other two may take some work depending on how your MyCAREER has been going.

Each of these requires a set amount of Fans, which are earned through a combination of finishing quests and succeeding in your NBA games.

On top of that, you'll need two different Brand Levels at a given rating, and these can be upgraded with quests, gameplay on the court, dialogue options, and fashion walks.

Also keep in mind if you're prepping for these early that you can only sign one shoe deal at a time and they last more than a dozen games, so best to focus on just one of the shoe deals first.

Here are the Endorsem*nt requirements we know about so far in NBA 2K23 on next gen:

Nike Endorsem*nt Deal Requirements

• 420,000 Fans
• 6 Corporate Levels
• 10 Solo Player Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 1,100 VC

• Nike Billboard
• Nike On Court Shoes

Jordan Endorsem*nt Deal Requirements

• 415,000 Fans
• 9 Flashy Levels
• 9 Fashion Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 1,100 VC
• Jordan Billboard
• Jordan On Court Shoes

Adidas Endorsem*nt Deal Requirements

• 390,000 Fans

• 8 Free Spirit Levels
• 10 Music Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 1,200 VC
• Adidas Billboard
• Adidas On Court Shoes

New Balance Endorsem*nt Deal Requirements

• 365,000 Fans
• 9 Team Oriented Levels
• 7 Fundamentals Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 1,260 VC
• NB Billboard
• NB On Court Shoes

Puma Endorsem*nt Deal Requirements

• 355,000 Fans
• 7 Free Spirit Levels
• 7 NBA Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 1,440 VC
• Puma Billboard

• Puma On Court Shoes

Converse Endorsem*nt Deal Requirements

• 350,000 Fans
• 8 Free Spirit Levels
• 6 Fashion Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 1,440 VC
• Converse Billboard
• Converse On Court Shoes

Under Armour Endorsem*nt Deal Requirements

• 345,000 Fans

• 4 Corporate Levels
• 8 Team Oriented Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 1,440 VC
• UA Billboard
• UA On Court Shoes

Gatorade Endorsem*nt Deal Requirements

• 405,000 Fans
• 7 Fundamentals Levels
• 8 NBA Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 3,250 VC
• Gatorade Billboard 1
• Gatorade Billboard 2
• +50,000 Fans

Mountain Dew Endorsem*nt Deal Requirements

• 125,000 Fans
• 6 Flashy Levels
• 7 Free Spirit Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 3,000 VC

• Mountain Dew Billboard
• +25,000 Fans
• Black Military Vest

Kia Endorsem*nt Deal Requirements

• 100,000 Fans
• 5 Flashy Levels
• 6 Music Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 2,750 VC
• Kia Billboard
• +25,000 Fans

Ruffles Endorsem*nt Deal Requirements

• 70,000 Fans
• 4 Free Spirit Levels
• 6 Street Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 2,500 VC
• Ruffles Billboard
• +10,000 Fans

Door Dash Endorsem*nt Deal Requirements

• 50,000 Fans

• 5 NBA Levels
• 4 Fundamentals Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 1,500 VC, Door Dash Billboard
• +10,000 Fans

Mobil 1 Endorsem*nt Deal Requirements

• 30,000 Fans
• 3 Corporate Levels
• 4 Solo Player Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 1,500 VC
• Mobil 1 Billboard
• +10,000 Fans

2K Sports Endorsem*nt Deal Requirements

• 250,000 Fans
• 7 Flashy Levels
• 7 NBA Levels

Endorsem*nt Rewards

• +3,000 MVP Points
• 2,500 VC
• NBA 2K23 Cover

• +50,000 Fans

As mentioned above, the shoe deals include multi-game contracts with additional rewards for each game while under contract, but you can only sign one at a time.

Some of them also include additional objectives once you've signed the endorsem*nt deal, such as Mtn Dew and the challenge with Dr Disrespect.

If you're struggling with Music Trivia or Fashion Trivia elsewhere in NBA 2K23, we've got all the answers you need here.